/ SELECTED CLIENT WRITING
LAUGHING
HYENA.
Writing about consumer business, distribution, retention and the realities of building brands in African markets.
01
DISTRIBUTION · CONSUMER BUSINESS
02What Wins in Consumer Business? Being There.
Why availability is part of the strategy—not the final step after the strategy.
LUXURY · CONSUMER MARKETS
03We Need to Talk About Luxury
A closer look at how luxury fits into the African consumer market.
RETENTION · CONSUMER BUSINESS
04Reorder Business: Customer Retention for Consumer Brands
Why repeat purchase—not just the first sale—is central to building a consumer brand.
DISTRIBUTION · AFRICAN MARKETS
05Why Does Every African Consumer Business Start With a Kiosk?
What the kiosk reveals about how consumer businesses reach people and grow.
CONSUMER BUSINESS · AFRICAN MARKETS
The Reality of Doing Consumer Business in Africa
Notes on the realities of building and operating consumer businesses across African markets.
Published by Laughing Hyena .