FOUNDER · MARKETER · WRITER
I THINK ABOUTBUSINESS.I WORK ON GROWTH.
I AM INTERESTED IN HOW THINGS WORK AND HOW TO MAKE THEM BETTER. I BUILD BUSINESSES, WORK ON GROWTH, AND WRITE ABOUT WHAT I LEARN ALONG THE WAY.
CONNECT WITH ME ON LINKEDIN
Three ways I
can help you
grow.
Good work starts with clear thinking. Choose the kind of support that fits where you are and what you’re trying to build.
LinkedIn Brand
Management.
For founders who want a stronger public presence without having to run their content operation themselves. Strategy, writing and consistent execution built around their voice and business.
EXPLORE THE SERVICELinkedIn Content
& Positioning.
For professionals and founders who need a clearer point of view, a sharper profile and a content direction that connects what they know to the opportunities they want.
EXPLORE THE SERVICEFounder Content
Strategy.
For founders who want their ideas, expertise and company story to work together—turning content from an irregular task into a deliberate business asset.
EXPLORE THE SERVICEThings I’m building.
Projects, companies and ideas I’m putting into the world.
NormRift
Building a new kind of everyday drink.
Laughing Hyena
Ideas on consumer markets, distribution and how businesses win.
Thinking Slowly
Essays and observations on business, markets and ideas.
In Pursuit of Why
Conversations that explore people, ideas and the world around us.
Ideas worth
thinking through.
What wins in consumer business? Being there.
When you’re thirsty, you don’t go looking for a brand. You look for a drink. Distribution is not the last step of the strategy. It is part of the strategy.
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